If you understand all that, you understand your business. In his co-written 2010 book, "Business Model Generation", he identified nine key building blocks: Value Proposition, Customer Segments, Channels, Customer Relationships, Revenue Streams, Cost Structure, Key Resources, Key Activities, and Key Partnerships. Regardless, Swiss entrepreneur Alexander Osterwalder wrote a lot about business model design, and created the business model canvas template, which allowed businesses to easily describe and understand their business by breaking it down into key building blocks. Then again, you found this page, so clearly his method is at least reasonably famous. ![]() Although, if you haven't heard of him, you may be thinking he's not that famous. The business model canvas is Osterwalder's famous method of representing the 9 key elements of your business. What is a business model canvas template?
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